OUFC x BGST Football Tee

Oxford United are proud to announce the launch of a new limited-edition lifestyle collection in partnership with mental health awareness brand, Boys Get Sad Too - marking the first official collaboration between the brand and a professional football club. 

The collection builds on Oxford United’s ongoing commitment to promoting mental health awareness and supporting open, positive conversations around wellbeing. 

It furthers the affiliation with Boys Get Sad Too which began in September 2024, when players and coaches from the Men’s First Team proudly wore items from the range to help share the brand’s message with supporters. 

This new collection takes that relationship further, with Oxford United leading the way in football by collaborating on a joint release that reinforces the importance of mental health and the power of conversation. 

It also complements the Club’s ongoing ‘Can We Talk?’ campaign, a suicide prevention and mental health awareness initiative that continues to promote education, understanding, and support across the Oxfordshire community. 

Boys Get Sad Too use clothing as a tool to start important discussions about mental health, encouraging people to express themselves and support one another. The brand is an official supporter of the charity CALM (Campaign Against Living Miserably), donating 10% of profits to help fund suicide prevention initiatives and raise awareness of the struggles men face.